APO (formerly known as African Press Organization) owns and manages Africa Wire® and MENA Wire®, the press release distribution services dedicated to Africa and the Middle East. Founded in 2007, APO is the sole press release wire in Africa, and the global leader in media relations related to Africa and the Middle East. With headquarters in Lausanne, Switzerland, APO owns a media database of over 250,000 contacts in media and online news.
APO offers a complete range of services related to public relations such as monitoring services; online press conferences, interactive webcast conferences, media engagement, government relations, events promotion and management, TV production and distribution, crisis communication, surveys and Twitter Q&A.
APO provides free services to African journalists, innovative communications solutions to communication agencies, companies of all sizes, governments, and supports global institutions and NGOs in their strategic communications.